This Privacy Policy describes how Velova LLC (“we,” “us,” or “our”) collects, uses, and discloses your Personal Information when you visit or make a purchase from https://velova.shop/ (the “Site”).

1. WHAT INFORMATION WE COLLECT

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information.”

**a. Device Information**
    - Purpose of collection: To load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
    - Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
    - Disclosure for a business purpose: Shared with our e-commerce platform WooCommerce, and potentially third-party analytics partners like Google Analytics.
    - Personal Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

**b. Order Information**
    - Purpose of collection: To provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
    - Source of collection: Collected from you.
    - Disclosure for a business purpose: Shared with our e-commerce platform WooCommerce, payment processors (Afterpay / Klarna), shipping partners, and other service providers as necessary to fulfill your order.
    - Personal Information collected: Name, billing address, shipping address, payment information (including credit/debit card numbers for processing, though we do not store full card numbers directly), email address, and phone number.

**c. Customer Support Information**
    - Purpose of collection: To provide customer support.
    - Source of collection: Collected from you.
    - Personal Information collected: May include name, order information, and any other information you choose to provide that is relevant to your inquiry.

2. HOW WE USE YOUR PERSONAL INFORMATION

We use the Personal Information we collect from you to provide our service, which includes:

- Processing your orders and payments.
- Fulfilling your product requests.
- Communicating with you about your orders, products, and services.
- Screening for potential risk or fraud.
- Improving and optimizing our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
- Providing customer support.

3. SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:

- We use WooCommerce to power our online store, which processes your order information.
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- We share information with payment processors (Afterpay, Klarna) to facilitate transactions. Each processor has its own privacy policy outlining how they handle your data.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

We do not sell your Personal Information to third parties.

4. BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

- FACEBOOK - https://www.facebook.com/settings/?tab=ads
- GOOGLE - https://www.google.com/settings/ads/anonymous
- BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

5. YOUR RIGHTS

As a customer in the US, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information provided below.

6. DATA RETENTION

When you place an order through the Site, we will retain your Order Information for our records unless and until you ask us to erase this information.

7. SECURITY

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers’ database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential.

8. CHILDREN’S PRIVACY (COPPA COMPLIANCE)

Our Site is not intended for individuals under the age of 13. We do not knowingly collect Personal Information from children under 13. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

9. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated revision date.

10. CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@velova.shop or by mail using the details provided below:

Velova LLC 748 E Market St, Louisville, KY 40202, US Phone: 16466212971

Customer Service Hours: Monday-Friday 9AM-5PM EST